1. Simple and Distinct -Your name should describe your business in terms of clarity. It should be distinct and free from ambiguity. Your name should not be mistaken for another business’s name, this can result to legal issues. Also, it should be easy to spell and pronounce. Try not to use a name that have a great tendency to be spelt incorrectly. Also avoid names that are too long.
2. Meaningful- Your business name should have a meaning. Give your business a name that you can say what it means or represents. Don’t just choose a name because it is nice. Try to make a meaning out of the name to give it a solid foundation to build your business with.

3. Catchy- Chose a name that makes people want to do business with you and also remember you easily. Your name should have a nice ring to it. Avoid names that are too long or combines words that don’t go together. For instance, using ventures and enterprises together in one name. Ask people’s opinion on the name and say it out loud to get the feel of the name. The name should not just be nice on paper but also be nice to hear. Choose a name that appeals not only to you, but also to the kind of customers you’re trying to attract.

4. Easy to pronounce- A name should have a good feel when said. Say the name out loud to yourself and check if it has a nice ring to it. Will people want to associate with you because of the name? will your employee be proud to say where they work?

5. Be Scalable-Your business name should allow you grow and expand in your business. Do not limit the growth of your business by choosing a name that limits the kind of business you can do. Choose a name that can be adapted to various business expansion.

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Watch out for the next post on the biggest mistakes you can make when starting your business.